Microsoft Clarity heatmap analytics
See exactly how visitors use your site — for free.
Microsoft Clarity is the qualitative analytics tool we install on every Vizantir build that wants to understand visitor behavior visually. Heatmaps show where visitors click and scroll. Session recordings let you watch how real users navigate your site. It's free, privacy-conscious, and adds nearly zero performance overhead. We pair it with Google Analytics or Vercel Analytics — quantitative data on one side, qualitative on the other.
Why we use Microsoft Clarity
- Heatmaps reveal where visitors actually click — often very different from where you'd expect.
- Session recordings show how real users navigate your site, exposing UX issues that no analytics dashboard would catch.
- Rage-click and dead-click detection automatically surface frustrating moments in the user experience.
- Free at any scale — Microsoft offers Clarity at no cost, including session recordings and unlimited heatmaps.
What this means for your business
Google Analytics tells you what visitors did. Microsoft Clarity shows you how they did it. The difference matters when you're trying to understand why a page isn't converting, why visitors leave a specific section, or why a CTA underperforms. We've seen Clarity recordings completely change how a client thought about their navigation — based on what they watched real visitors do.