Technology · Analytics
website analytics implementation
Privacy-respecting visitor analytics on every build.
Every Vizantir build includes analytics — either Google Analytics 4, Vercel Analytics, or both depending on the project. The goal is the same regardless of which platform: give you visibility into how visitors find and use your site without slowing the site down or compromising visitor privacy.
Why we use Analytics
- Vercel Analytics — first-party analytics with no cookie banner required, automatically integrated with the Vercel platform, perfect for marketing-focused sites.
- Google Analytics 4 — industry-standard visitor analytics with deep integration into other Google marketing tools (Search Console, Ads, Looker Studio).
- Privacy-conscious implementation — we configure analytics to anonymize IPs, respect Do Not Track signals, and comply with GDPR/CCPA where applicable.
- Custom event tracking lets us measure what matters to your business — form submissions, CTA clicks, scroll depth, file downloads.
What this means for your business
Most websites either ship without analytics at all (no visibility into what's working) or ship with poorly configured analytics that pollute the data with internal traffic, bot visits, and irrelevant pageviews. We set up analytics carefully on day one — accurate, filtered, and producing data your team can actually use to make decisions.