Pétale & Fête
Events & Celebrations
A concept project for a Las Vegas event planner that needed a site as thoughtful and beautiful as the celebrations they create. Soft, elegant, and built around showing the work.
The problem to solve
This was a concept project built to show what's possible for boutique event planners in Las Vegas. Event planning is a visual business — clients hire you based on what they see. Most event planner websites either look too corporate or too DIY. Neither builds the kind of trust that gets someone to hand over their wedding or their biggest birthday party.
The brief we set for ourselves was to build something that felt like the planner's aesthetic before a client even reads a word. Warm, feminine, elegant — but with enough substance to communicate professionalism. The portfolio needs to be front and center. The booking path needs to be frictionless.
What we built
We built a soft, elegant single-page site on Next.js with a pink and cream palette that immediately signals the brand's aesthetic. The hero leads with the brand name in refined serif typography and a clear value proposition. Below it, the portfolio takes over — a clean gallery of real celebrations that lets the work speak.
Services are presented simply without overwhelming pricing grids. The site is designed to feel like a mood board for what a client's event could look like—which is exactly what converts a visitor into an inquiry.
The Hire Us and View Work CTAs are immediate and clear. Contact is frictionless. The whole experience is built around getting that first conversation started.
Impact and outcomes
- Concept site demonstrating what a premium boutique event planner website can look like
- Portfolio-forward design that lets the work do the selling
- Soft, brand-aligned aesthetic that builds trust immediately
- Clear hire and contact flow with no friction
- Fully responsive and fast on every device