When Nike rebuilt their e-commerce platform, they didn't use WordPress. When Netflix needed a fast, reliable web experience, they didn't reach for a page builder. When OpenAI launched ChatGPT to the world, they chose Next.js.
These companies have unlimited budgets and the best engineers in the world. They could build anything. They chose Next.js.
Who's Using Next.js?
The list reads like a who's who of tech and enterprise:
- Nike – Global e-commerce, millions of daily visitors
- Netflix – Top of Funnel web experience
- TikTok – Web platform for the world's hottest social app
- Notion – The productivity tool everyone loves
- Hulu – Streaming platform serving millions
- Twitch – Live streaming and real-time interaction
- Target – Major retail e-commerce
- The Washington Post – News at scale
- OpenAI – ChatGPT's web interface
- Shopify – Their Hydrogen framework is built on React
Why They Chose It
Performance at Scale
These companies serve millions of users simultaneously. They can't afford slow load times or server crashes. Next.js delivers static assets from edge servers worldwide, handling massive traffic without breaking a sweat.
SEO That Actually Works
Server-side rendering means search engines see fully-rendered pages, not empty JavaScript shells. For companies that depend on organic traffic, this is non-negotiable.
Developer Experience
Top engineers want to work with modern tools. Next.js attracts talent and keeps teams productive. Happy developers build better products faster.
Flexibility Without Limits
No theme constraints. No plugin limitations. These companies need custom solutions, and Next.js lets them build exactly what they need.
What This Means for You
You're not Nike. You don't need to serve 50 million daily visitors. So why does this matter?
The Technology is Proven
Next.js isn't experimental. It's battle-tested at the highest scale imaginable. If it handles Netflix's traffic, it can handle yours.
The Ecosystem is Mature
Because enterprise companies invest in Next.js, the framework gets constant improvements, excellent documentation, and long-term support. You benefit from their investment.
You Get the Same Advantages
The performance, SEO, and security benefits aren't reserved for billion-dollar companies. A Next.js site for a local business loads just as fast as Nike's.
Future-Proof Technology
With this level of enterprise adoption, Next.js isn't going anywhere. Your investment is safe for the long term.
The Bottom Line
When companies with unlimited resources and the smartest engineers choose a technology, pay attention. They've done the evaluation you don't have time for.
Next.js is what they chose. It's what we build with. And it's now accessible to businesses of any size.